ABOUT YOUR NEW TEAM:
We are a talented and engaged team of more than 1,500 people. Each and every one of us is the secret ingredient of Coca-Cola Tria Epsilon, member of Coca-Cola HBC Group, the world’s largest bottler and partner of The Coca-Cola Company. Our every day mission is to delight our consumers. For the past 55 years we produce in our 6 plants in Greece & Cyprus and deliver to our million consumers a unique 24/7 product portfolio. Our success comes from us working together as one team to make a positive difference for the local communities we serve.
ABOUT THE ROLE:
Great opportunity for a strategic Marketing Lead to establish and manage the Marketing agenda TCCC brands from shopper and commercialization perspective starting from identifying market key big bets to the moment when related Marketing programs planned and executed on the market.
Reporting to the Portfolio Integration Manager, this role will work on maximizing the value of the TCCC portfolio by grasping key shopper opportunities and it is responsible for designing and executing the annual Marketing activity calendar in time and with highest quality. You will partner with system key stakeholders to manage holistically our marketing agenda whereas system partners are responsible for consumer aspect, you are for Shopper and engagement with Channels
In this high-visibility role you will work closely with key business stakeholders across marketing, sales, RGM, Customer Value Growth, Insights, C&AS, finance, supply chain, customers, suppliers and other external entities. As a strategic Lead in the business, your goal will be to drive business performance through sustainable TCCC portfolio growth.
KEY RESPONSIBILITIES:
- Shapes the Brand Plan (BP) from a shopper/customer perspective, leveraging market insights and local channel knowledge.
- Identifies portfolio opportunities, assesses potential value, and contributes to portfolio strategy and big bets.
- Designs and executes the annual Marketing activity calendar, including innovations, ensuring alignment across stakeholders.
- Plans and manages marketing budgets (DME) for specific brands from a holistic execution standpoint.
- Collaborates with Sales and Channel teams to address customer-specific needs through relevant marketing programs.
- Works with TCCC to adapt portfolio plans locally and integrates best practices from other industries.
- Develops marketing program business cases with a focus on ROI.
- Manages raw material artworks (labels, closures, packaging) and ensures compliance with quality and legal standards.
- Leads localization of shopper toolkits for effective market execution.
- Develops innovative E3 solutions to enhance key value drivers.
- Partners cross-functionally to optimize demand and production planning.
- Conducts risk assessments and contingency planning for marketing programs to mitigate business losses.
- Oversees product listings and delistings with customers.
- Monitors and ensures delivery of Portfolio LOS KBIs and Marketing program performance, recommending corrective actions as needed.
- Works with RGM on optimal pricing, packaging, and merchandising standards.
- Co-creates compelling selling stories with system partners and channels.
- Aligns with stakeholders on communication strategy and ensures high-quality project execution.
- Identifies cost-saving opportunities within the portfolio and minimizes waste.
- Leads new product launches, SKU rationalization, and formula harmonization.
ABOUT YOU IN THIS ROLE:
Qualifiers:
- University diploma, preferable MSc in Marketing and Brand Management.
- Fluent English.
- 5 years comparable experience in Marketing Departments, large, complex, multi-channel organizations.
- Experience in managing international brands.
Criteria for success:
- Strong leadership skills, balancing assertiveness with persuasion to engage stakeholders.
- Big-picture thinker, with the ability to interpret data insights and financial impacts.
- Proactive project owner, excelling in execution and change management.
- Effective communicator across all levels, including executive leadership.
- Strategic and independent decision-maker, shaping a clear commercialization vision.
- Team-oriented, excelling in cross-functional collaboration.
- Deep expertise in FMCG Commercial Operations with a results-driven approach.
Our goal is to create the right environment in which all our employees will feel that they belong to a big family and will have the opportunity to be inspired and develop continuously. At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
